Although this website was never built, the chosen campaign had a different tone, I was told it tremendously helped the pitch. This was a big rush. I came up with the idea and designed (3d modeling included) in one day.
This is another pitch win that, like many, never saw the light. The client stated: “It is too cool for this printer.”
After two years of in-banner gaming we decided to do something different. This ad was replicated as a TV spot for South America later that year.
Client asked for a mechanism to internally deliver information about cutting edge technology that wasn’t going to be ignored by their employees. We defined that the best way to do it was creating a desktop widget that contained certain doodling factor. Limited by an extremely rigid brand we finally settled on a 3D cube developed in adobe AIR (starting development a couple of months before the technology became available to the public
Client’s proposition was to turn the players into heroes. We decided to do it so by presenting them in portraits inspired on Renaissance paintings using the Chiaroscuro to meet the goal. Also, by showing how the game in itself (beyond the usual fights) was a real battle. The scratches while representing the ice, helped as a coherence mechanism for the two types of ads.
The client is a consultancy firm that specializes on helping ad agencies to ‘untangle’ their processes. I designed, and implemented this content managed site.
World class creative director Greg Crossley contacted me to design and develop his portfolio.
