Hi, I'm fredolfo

Well, that's what my friends call me. I've been professionally in the advertising business for about 17 years. Of those, 12 as a Creative Director in advertising agencies in Latin and North America. My primary focus is on the transformation of culture through brand experiences. I do this leveraging Human-Centered Design, crafting stories that connect with people, whether they be customers, internal teams, clients, or stakeholders.

As a designer, I understand the relevance of ergonomics, aesthetics, and user experience. At the same time, as a marketing creative, I value the importance of the unexpected and embrace the power of cultural insights. I have a great passion for technology and innovation. Love pushing the limits of where creativity and technology meet by designing solutions that solve complex business challenges, and by connecting consumers to their products and services at a personal level.

I have a strong focus on creative facilitation, the ability to listen to others, process information, and respond to feedback in an agile and value-driven way.

Selected client experience: Microsoft, SAP, LG, HP, Google, United Nations, NHL, NBC Universal, Electrolux, Clorox Group, Nestlé, Bacardi, Accenture, Danon, MetLife, Vanguard, Time Warner Cable, J&J, Pfizer, Humana, LifeScan, Texaco, Davidoff, Xerox, ADP, and StartUpNY.

Specialties

CX Design, Digital Strategy, Product Design, Creative Direction, Art Direction, Concept Development, Design Sprints, Advertising, Branding, Team Leadership, Talent Recruiting, Team Structuring